Company News

Pola Orbis Holdings Acquires H2O Plus

Japanese cosmetics firm expands international presence.

Japanese cosmetics firm Pola Orbis Holdings Inc. has acquired H2O Plus, the privately-held marketer of marine-based natural skincare products for headquartered in Chicago, IL.

H2O Plus is majority-owned by investment companies Cordova, Smart & Williams, LLC and New MainStream Capital, LLC, as well as Robert Seidl and other members of senior management.Financial details of the transaction were not released


The move comes as Pola Orbis aims to accelerate its growth in global markets and achieve by 2020 consolidated sales of approximately $3 billion with an overseas sales percentage of 20%.

H2O Plus has more than 2,000 prestige retail points of distribution in 22 countries, including deep penetration in North America, Asia and an expanding presence in Europe and Latin America.

H2O Plus will strengthen Pola Orbis’ global business base, and Pola Orbis expects synergies through the integration of Pola Orbis’ strengths in research & development and marketing while capitalizing on H2O Plus’ appealing brand concept and retail distribution channels via local distributors, according to Pola.

“H2O Plus has a sharp brand identity and adds a distinct uniqueness to the Pola Orbis portfolio of seven brands. Pola Orbis targets to increase its presence in global markets in the mid-term management plan, and we believe a partnership with H2O Plus will be mutually beneficial,” said Satoshi Suzuki, president and CEO of Pola Orbis. “Pola Orbis will build a shared relationship with H2O Plus through communication, and we are confident in H2O Plus’ further growth through an integration of Pola Orbis’ expertise in R&D, marketing, and management.”

Robert Seidl, president and CEO of H2O Plus, said the partnership with Pola Orbis will accelerate the growth of the H2O Plus brand in the world’s largest and fastest growing skincare markets.

With its 26 consolidated subsidiaries, Pola Orbis has consolidated sales of approximately $2 billion for the fiscal year ending December 31, 2010.

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